Lana
Trimmer
Data Analyst | SQL | Power BI | Excel | Data Cleaning | Visualisation | Business Insight
About Me
I’m a data analyst with a strong focus on using data to solve business problems, whether it’s identifying trends, understanding customer behaviour, or supporting practical, data-driven decisions.As a former professional violinist, I bring creativity, attention to detail, and a disciplined approach to my work - qualities I now apply to data cleaning, analysis, and storytelling.
Projects
Online Retail Customer Segmentation
Applied RFM segmentation to help an online retail company better target marketing and improve customer retention.
Databel Churn Analysis
Churn analysis for a fictitious telecom company using Excel to identify key customer retention opportunities.